Qualitatively Finding an Educated Opportunity Hypothesis

Qualitatively Finding an Educated Opportunity Hypothesis

“Not every opportunity arises from something that can be quantified and measured. As Henry Ford supposedly said, “If I had asked people what they wanted, they would’ve said a faster horse.” ”

“You can pull from a wide range of qualitative sources to find opportunities. The biggest challenge is that these will take more work to validate than quantitatively found opportunities, as they don’t come directly from data: you’ll have to find data to support them.”

These can come from a variety of sources

  1. Bugs
    • Ensure bugs are worth fixing
  2. Sugs 
    • backlog feature requests
  3. Technical Debt
    • Needs to be built into schedule regularly to "do the dishes"
  4. Intuition 
    • These need to be validated 
    • “The best way to come up with an idea on your own is not to think about what you the individual want but to really empathize with your target personas, combining your knowledge of your customers’ pain points with your knowledge of what you could build and the overall goals and success metrics that matter to the product and the company. As a PM, you’re in a unique position to know what the major pain points for customers are, how they’re reacting to your product, what the technical issues are with your product, and what technical innovations have occurred within your engineering team.”
  5. Vision
    • Overall vision of product(s) and company that you want to achieve on a longer time horizon
    • Requires internal validation it should be worked on now
  6. Team Ideas
    • Reach out to all/other teams, Design, Customer Support, Engineering, Biz Dev, Sales, etc. to see what their ideas are
    • Support teams who work with customers daily have great input
    • Brainstorming session(s)
  7. R&D
    • An engineers invention can be used for the product, be careful to understand how feature rich is is
  8. The Competition 
    • "Good artists copy, great artists steal"
    • Just because the competition is doing isn't a reason to build a feature
    • Ex. of apple not building a netbook, they built the Macbook air which fits their business model of high quality and margin, competitors copied them
  9. Business Model and Value Proposition Canvases 
    1. Business Model Canvas
    2. Value Proposition Canvas 
  10. External Factors


















Excerpts From: Josh Anon. “The Product Book.” Apple Books.


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