UX brief and Persona


The Client's Brief

We want to turn the custom CMS we've built into a platform other tutors can use. Can we get your help to design and build the tutor admin side of the product?  We'd like both a website and iOS App design.

Not very helpful...

An actual Project Brief is necessary, lets start with some UX Research

  • Looked through site
  • Analytics of site
  • Who competitors are
  • What product does
  • USP - unique selling proposition 
  • Who users would be

Project Brief Template

  • Project Name
  • Project Description
  • Who is this for? (Persona)
  • Feature List (product requirements)
  • Competitors & Product Inspiration 
  • Deliverables 
    • Wireframes
    • High fidelity 
    • User Testing
    • Usability Report
    • UI Assets for developers
    • Not included 
  • Cost
  • Timeline/Deadline
    • UX Research
    • First Wireframe
    • Feedback due
    • High fidelity prototype
    • Feedback due
    • User testing for 2 weeks - www.usertesting.com 
    • Usability report 

User Persona Example




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