SWOT Analysis to learn Market Landscape

SWOT

Strengths
Weakness
Opportunities
Threats

Used to analyze a business


Strengths

  1. Experience and Knowledge - Google Maps
  2. Uniqueness - Amazon one-click buy
  3. Geography - Oil business based near oil fields
  4. Scale, Reputation, Quality Control - Foxconn (Apple's manufacturing)
  5. Flexibility - Microsoft Office versions
Weaknesses
  1. Gaps in Knowledge - Ex. Google Maps lacks design depth, Apple Maps lacks data depth
  2. Financials - 
  3. Market Awareness - Uber getting first 100 users
  4. Location, Leadership, Team
Opportunities
  1. Strategic Alliance - RelayRides (car share app) partnered with GM to be included in all new cars with OnStar
  2. Lesson Learned: Always focus on the product rather than business development. 9 times out 10 a quality product will be successful
Threats
  1. Change in Environment, Competitors, Cost
  2. Lawsuits

Example of Dropbox

Strengths
  1. Innovative Interface (looks like another folder on computer)
  2. No extra hardware needed
  3. Easy to install and use
Weaknesses
  1. Security: Data stored in the cloud
  2. Legal issues
  3. Weak encryption
  4. No business solution (yet)
Opportunities
  1. Improved Secuity
  2. Dropbox for business
Threats
  1. Competitors
  2. Hackers


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