Qualitative and Quantitative

two types of validation

Qualitative - get from user interviews

Quantitative - get from measurable tests

Not required to test both before development

Customer vs. User

Sometimes Customer may not be the User. In B2B, the customer is management making purchasing decisions.  Users are the users of the system.

Start with interviewing Users

3 outcomes if you do not Interview Users...

1. You will build the Wrong Product
2. You will build the Right Product but for the Wrong User
3. A product with no market need

Product Managers must understand the User base

What information to know 

What are all users?

• Habits
• Where they access the product
• How they need it
• when user it the most 
• how to access it
• ask open questions
• Ex. What kind of food ordiner apps have you used in the past?
• Instead of: Would you use an ordering app inside of a restraunt (closed question, everyone will say yes.